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How to write a Promo Ebook for your business or blog

By Belinda Pollard 10 Comments

A promotional ebook can be a powerful tool to encourage people to sign up to your email list. So, what do you write about, and how do you design it?

Filed Under: Book Marketing, Writing & Editing

How to choose a theme for your author blog

By Belinda Pollard 19 Comments

If writers need to blog in order to make connections with their audience, what should they blog about? It’s a tricky question for many of us — especially if you write fiction. But even a non-fiction author needs to fine-tune the overall blog topic. These are my tips for finding the way forward that is particularly suited to YOU. And there is ONE key thing that really matters! (Includes downloadable worksheet.)

Filed Under: Book Marketing, Self-Publishing

Do authors really need to blog?

By Belinda Pollard 38 Comments

There’s plenty of debate about whether authors and hopeful authors should blog. “Spend your time writing your BOOKS instead,” say many. So, do we really need to blog? Here’s what I’ve discovered.

Filed Under: Book Marketing, Self-Publishing

How I created my first podcast

By Belinda Pollard 16 Comments

Are you intimidated by the idea of putting audio on your author blog? I finally took the plunge, and it was easier than I expected. Here are my tips for how I did it.

Filed Under: Book Marketing

Writing memoir: Truth, fiction or something in between?

By Belinda Pollard 13 Comments

If you’re writing memoir, you’ve made a good choice. Along with vampires, it is a genre du jour. People love to read the lives, struggles and joys of other real people, when they are told with honesty and energy. Here are some practical tips from award-winning Australian memoirist, Kristina Olsson.

Filed Under: Memoir & Personal Story, Writing & Editing

How to punctuate dialogue

By Belinda Pollard 19 Comments

Do you puzzle over where to put the punctuation when you write speech or conversation? Double or single quotes? Commas or colons? If you find this a source of existential angst, you’re not alone. But you can get it right, and this is how.

Filed Under: Writing & Editing

4 useful blogs to get you started in self-publishing

By Belinda Pollard 39 Comments

The internet is awash with writing and publishing blogs. Which ones are worth reading? I dip into lots of blogs, but I don’t want to overwhelm you! So I had a little think and came up with this Sampler of just four blogs, to help you get started on the self-publishing path.

Filed Under: Self-Publishing

Is my book ready for beta readers yet?

By Belinda Pollard 11 Comments

Beta Readers are those wonderful people who critique your manuscript, usually as an exchange — they read yours and you read theirs. Many people are not quite sure of the best time in the development of their book to ask for a beta read. This timeline — adapted from the traditional publishing process — can help you plan your project.

Filed Under: Beta Readers, Self-Publishing, Writing & Editing

How NOT to annoy your Twitter followers

By Belinda Pollard 25 Comments

I like to find positive ways to put everything instead of being a Negative Nelly, but sometimes it’s just more useful to come right out and say: Please don’t do THIS. So here they are, some of the Twitter behaviours that are most likely to annoy your followers, or even get you blocked, unfollowed or reported for spam.

Filed Under: Book Marketing

Write the introduction last

By Belinda Pollard 13 Comments

Whether you are writing a book, an essay, or an important business document, you’ll get the best results if you write the introduction last. That might sound like an upside-down way to do things, but it will make your writing faster and more effective. Here’s why.

Filed Under: Writing & Editing

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