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Book Marketing tips

From your blog and various forms of social media to the benefits of learning public speaking... these articles help you become a more confident and effective marketer. And yes, most of us would rather write! But there are ways to be more relaxed about it, and find methods that suit your personality, your goals, and which you will enjoy. (Most of these tips are also relevant to editors.)

Simple Website Setup for Authors and Editors in 6 Steps

By Belinda Pollard 8 Comments

Laptop screen with word Website, man's hands, and title: Simple Website Setup

I am not a geek and wouldn’t know code if it bit me… but I’ve set up multiple websites. Here is a simple step-by-step list with links to the tools I use.

Filed Under: Book Marketing

Instagram for Authors: My First 6 Months

By Belinda Pollard 36 Comments

I joined Instagram in mid-2015 as an experiment, and it’s been more than I expected it to be. These are my discoveries — see if they help you decide whether or not to add yet another social network to your author kitbag.

Filed Under: Book Marketing

Twitter for Writers & Editors

By Belinda Pollard 20 Comments

Twitter has changed my life, via the connections made with other authors and editors. This is a collection of some of the things I’ve learned during four years on this social network.

Filed Under: Book Marketing

7 Vital Website Ingredients for Authors AND Editors

By Belinda Pollard 28 Comments

I was recently forced into changing the design of this site, because the little piece of software that controls its appearance was no longer supported. (Rats.)

This turned out to be a good thing, because it made me think hard about what I wanted on my site. I mulled over what helps or irritates me on other people’s blogs and websites. I hope that what I’ve learned might help give you a headstart.

Filed Under: Book Marketing

2 enduring, low-cost book marketing tactics

By Belinda Pollard 21 Comments

During the final preparations to publish my debut novel, I’ve come across some great articles that have challenged me to rethink two basic tactics we can use to market our books.

These are solid-gold tools that take a little time in the original setup, and then keep working quietly for us for months or years to come with just the occasional tweak. And they needn’t cost us much at all. What’s not to love about that?

Filed Under: Book Marketing

Book covers: Processing feedback

By Belinda Pollard 23 Comments

A few weeks ago, I posted an article about whether or not we should use images of people on our book covers. I also displayed two alternative covers for my upcoming novel Poison Bay — one with a person on it and one without.

Today I’m going to talk about the pros and cons of seeking feedback in this way, and some things I learned about how to make the most of it if you do decide to invite feedback for your own book covers.

Filed Under: Book Marketing, Self-Publishing

Book covers: Should we put people on them?

By Belinda Pollard 61 Comments

There’s a lot of debate in self-publishing circles about whether book covers should have people on them or not, and how this impacts sales.

This is an issue close to my heart as I prepare to self-publish my debut novel. Read on for the process I’m going through to figure it out.

Filed Under: Book Marketing, Self-Publishing

How to make the most of a writers festival or conference

By Belinda Pollard 4 Comments

Writers festivals and conferences are great places for us to get inspiration and education, and make connections with writers and other people who can help us in our projects.

This year, I got much more out of my local writers festival than I have in the past. I’ve made a list of the things I did differently, so that it might be useful for you, too.

Filed Under: Book Marketing, Writing & Editing

Self publishing visual books

By Belinda Pollard 17 Comments

Today, we’re speaking to authors who have self-published different kinds of VISUAL BOOKS, including:

•Picture books for children

•Memoir

•History

•Coffee table books.

There are so many more options today, thanks to ebooks, print-on-demand, and new distribution options through online bookstores.

I’ve asked five authors from different countries to spill their secrets about how they’ve gone about the process, to inspire and help other authors who want to self-publish a visual book.

Filed Under: Book Marketing, Self-Publishing

Twitter for Writers: 7 Quick Tips

By Belinda Pollard 18 Comments

I usually write long blog posts to explore a topic in depth. But sometimes, I know you just want to get some useful information you can grab quickly, and then get on with your day.

So, here is my first Quick Tips post. Today’s Quick topic is Twitter for Writers.

Filed Under: Book Marketing

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