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Book Marketing tips

From your blog and various forms of social media to the benefits of learning public speaking... these articles help you become a more confident and effective marketer. And yes, most of us would rather write! But there are ways to be more relaxed about it, and find methods that suit your personality, your goals, and which you will enjoy. (Most of these tips are also relevant to editors.)

Pen Names: Different names for different genres?

By Belinda Pollard 44 Comments

One of the reasons writers use pen names is not because of any need for privacy or secrecy, but purely to help readers differentiate between the different types of books they write.

This is a reason close to my own heart, and you’ll soon see why.

I’ve discovered that pen names are an issue occupying a lot of writers’ minds, since my previous Pen Name articles, 3 reasons for using a pen name, and How to choose a pen name continue to generate conversation.

That’s why I thought I’d walk you through the steps I’ve used to decide: Will I use a pen name for different genres? (You’ll have to read to the end to find out my answer! Oh, the suspense.)

Filed Under: Book Marketing, Self-Publishing

Tools I use for Writing, Publishing & Blogging

By Belinda Pollard 27 Comments

I often get questions about what I’m using for different phases of writing, publishing and blogging.

I’ve seen other bloggers post a list of their favourite tools and I’ve found them really handy. I think, “Ooh, what are they using for such-and-such??” and voila! there is the answer. 🙂

So [drumroll….] here is my list. Hope you find some useful ideas in it. 🙂

Filed Under: Book Marketing, Self-Publishing, Writing & Editing

The one big reason authors need to blog

By Belinda Pollard 26 Comments

There’s a lot of kerfuffle on the net about whether authors need to blog, and people coming down on both sides of the debate.

Just this week, I was thinking about the one big reason why it’s good to blog if we possibly can.

Yes, it’s good to get some writing practice, it’s good to build community, it’s good to have a “marketing hub” for our efforts, but the clincher for me — the thing that’s hard to get any other way — is this one…

Filed Under: Book Marketing, Self-Publishing

Twitter for Writers: Writing a great bio

By Belinda Pollard 6 Comments

A cartoon bird on a stained glass window effect, with the title of the blog post

Writers often feel pressured about writing their Twitter bio. Here are some tips for making the most of those 160 characters, without the stress.

Filed Under: Book Marketing

Twitter for writers: The start of a great profile

By Belinda Pollard 11 Comments

Creating a Twitter profile is an art and a science… and often nerve-wracking. The foundation of a good Twitter profile for an author is choosing the right username, or modifying the one you’ve got.

Filed Under: Book Marketing, Self-Publishing

How to get 10 times as many blog readers without going nuts

By Belinda Pollard 33 Comments

Even if you can’t blog as often as you’d like, I’ve discovered you can still build a readership. This is how it happened for me.

Filed Under: Book Marketing

Book Trailer Ideas: Visual Books

By Belinda Pollard 4 Comments

If you’re writing a visual type of book such as a coffee table book, or possibly even a picture book, here are some ideas for making an effective book trailer at almost no expense.

Filed Under: Book Marketing, Self-Publishing

The one really scary thing every writer should learn to do

By Belinda Pollard 15 Comments

Title of post with image of road sign against a blue sky that says "public speaking"

Public speaking is scary for most writers, but it’s one of the most valuable skills to have in the marketing toolkit. This is why and how to learn it…

Filed Under: Book Marketing, Self-Publishing

How to write a Promo Ebook for your business or blog

By Belinda Pollard 10 Comments

A promotional ebook can be a powerful tool to encourage people to sign up to your email list. So, what do you write about, and how do you design it?

Filed Under: Book Marketing, Writing & Editing

How to choose a theme for your author blog

By Belinda Pollard 19 Comments

If writers need to blog in order to make connections with their audience, what should they blog about? It’s a tricky question for many of us — especially if you write fiction. But even a non-fiction author needs to fine-tune the overall blog topic. These are my tips for finding the way forward that is particularly suited to YOU. And there is ONE key thing that really matters! (Includes downloadable worksheet.)

Filed Under: Book Marketing, Self-Publishing

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