Book Marketing tips

One of the reasons writers use pen names is not because of any need for privacy or secrecy, but purely to help readers differentiate between the different types of books they write.

This is a reason close to my own heart, and you’ll soon see why.

I’ve discovered that pen names are an issue occupying a lot of writers’ minds, since my previous Pen Name articles, 3 reasons for using a pen name, and How to choose a pen name continue to generate conversation.

That’s why I thought I’d walk you through the steps I’ve used to decide: Will I use a pen name for different genres? (You’ll have to read to the end to find out my answer! Oh, the suspense.)

There’s a lot of kerfuffle on the net about whether authors need to blog, and people coming down on both sides of the debate.

Just this week, I was thinking about the one big reason why it’s good to blog if we possibly can.

Yes, it’s good to get some writing practice, it’s good to build community, it’s good to have a “marketing hub” for our efforts, but the clincher for me — the thing that’s hard to get any other way — is this one…

Creating a Twitter profile is an art and a science… and often nerve-wracking. The foundation of a good Twitter profile for an author is choosing the right username, or modifying the one you’ve got.

If you’re writing a visual type of book such as a coffee table book, or possibly even a picture book, here are some ideas for making an effective book trailer at almost no expense.

Public speaking is scary for most writers, but it’s one of the most valuable skills to have in the marketing toolkit. This is why and how to learn it…

If writers need to blog in order to make connections with their audience, what should they blog about? It’s a tricky question for many of us — especially if you write fiction. But even a non-fiction author needs to fine-tune the overall blog topic. These are my tips for finding the way forward that is particularly suited to YOU. And there is ONE key thing that really matters! (Includes downloadable worksheet.)