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Book Marketing tips

From your blog and various forms of social media to the benefits of learning public speaking... these articles help you become a more confident and effective marketer. And yes, most of us would rather write! But there are ways to be more relaxed about it, and find methods that suit your personality, your goals, and which you will enjoy. (Most of these tips are also relevant to editors.)

Do authors really need to blog?

By Belinda Pollard 38 Comments

There’s plenty of debate about whether authors and hopeful authors should blog. “Spend your time writing your BOOKS instead,” say many. So, do we really need to blog? Here’s what I’ve discovered.

Filed Under: Book Marketing, Self-Publishing

How I created my first podcast

By Belinda Pollard 16 Comments

Are you intimidated by the idea of putting audio on your author blog? I finally took the plunge, and it was easier than I expected. Here are my tips for how I did it.

Filed Under: Book Marketing

How NOT to annoy your Twitter followers

By Belinda Pollard 25 Comments

I like to find positive ways to put everything instead of being a Negative Nelly, but sometimes it’s just more useful to come right out and say: Please don’t do THIS. So here they are, some of the Twitter behaviours that are most likely to annoy your followers, or even get you blocked, unfollowed or reported for spam.

Filed Under: Book Marketing

Should you use photos on your author blog?

By Belinda Pollard 13 Comments

The right images can help draw readers to your blog, or get them to click on that link to read the rest of a post.

But how do we choose photos and illustrations, and how do we use them?

These are some things that I’ve learned about how to use images, and where to find them.

Filed Under: Book Marketing, Self-Publishing

How to choose a pen name

By Belinda Pollard 45 Comments

If you’ve decided to use a pen name, how do you choose it? There are so many options!

Filed Under: Book Marketing

3 reasons for using a pen name

By Belinda Pollard 108 Comments

Should you write under your own name, or a pen name? Here are the three main reasons for choosing a pen name.

Filed Under: Book Marketing

Twitter for Writers: Two golden rules

By Belinda Pollard 42 Comments

You’ll get lots of conflicting advice, but for a writer to make the most of Twitter boils down to two golden rules.

Filed Under: Book Marketing Tagged With: book promotion, social media, Twitter for writers

Book Promotion: Should you appear in your book trailer?

By Belinda Pollard 11 Comments

Usually, you won’t see an author appearing in their own book trailer. But sometimes it’s exactly the right thing to do.

Filed Under: Book Marketing, Self-Publishing Tagged With: book marketing, ernest f. crocker, fiction, max barry, non-fiction, web video

Making videos for your author blog

By Belinda Pollard 13 Comments

Everyone says we have to include video on our blogs these days, but how do we do it? Not only do we have to be author, publisher, marketing manager and general dogsbody, but apparently Martin Scorsese and Gwyneth Paltrow too! In this post, I’ll talk you through a short video I just made for my […]

Filed Under: Book Marketing, Self-Publishing

The New World of Self Publishing

By Belinda Pollard 22 Comments

Self-publishing used to mean 15 boxes of books going mouldy in your garage, but new technologies have changed all that. Find out how it works.

Filed Under: Book Marketing, Self-Publishing

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