There’s plenty of debate about whether authors and hopeful authors should blog. “Spend your time writing your BOOKS instead,” say many. So, do we really need to blog? Here’s what I’ve discovered.
Book Marketing tips
From your blog and various forms of social media to the benefits of learning public speaking... these articles help you become a more confident and effective marketer. And yes, most of us would rather write! But there are ways to be more relaxed about it, and find methods that suit your personality, your goals, and which you will enjoy. (Most of these tips are also relevant to editors.)
Are you intimidated by the idea of putting audio on your author blog? I finally took the plunge, and it was easier than I expected. Here are my tips for how I did it.
I like to find positive ways to put everything instead of being a Negative Nelly, but sometimes it’s just more useful to come right out and say: Please don’t do THIS. So here they are, some of the Twitter behaviours that are most likely to annoy your followers, or even get you blocked, unfollowed or reported for spam.
The right images can help draw readers to your blog, or get them to click on that link to read the rest of a post.
But how do we choose photos and illustrations, and how do we use them?
These are some things that I’ve learned about how to use images, and where to find them.
If you’ve decided to use a pen name, how do you choose it? There are so many options!
Should you write under your own name, or a pen name? Here are the three main reasons for choosing a pen name.
You’ll get lots of conflicting advice, but for a writer to make the most of Twitter boils down to two golden rules.
Usually, you won’t see an author appearing in their own book trailer. But sometimes it’s exactly the right thing to do.
Everyone says we have to include video on our blogs these days, but how do we do it? Not only do we have to be author, publisher, marketing manager and general dogsbody, but apparently Martin Scorsese and Gwyneth Paltrow too! In this post, I’ll talk you through a short video I just made for my […]
Self-publishing used to mean 15 boxes of books going mouldy in your garage, but new technologies have changed all that. Find out how it works.