I’ve also added some extra things I didn’t have time to say on the night! 😉
These are the websites of my fellow speakers:
The Responsibilities of the Self-Publisher
- Writing the book
- Developmental editing, structural editing, copy editing
- Cover design, book design, typesetting, proofreading
- Ebook creation, print management, distribution management
- Marketing and publicity
My Twitter paper The Self-Publishing Weekly is also a good source of articles on self-publishing, gathered up from around the Twittersphere worldwide each week.
Reasons for Self-Publishing
- The traditional route has failed
- Frustrated by the limitations of the traditional route
- As a leg-up into traditional publishing
- My favourite… because it’s the best option for a particular author or a particular book
These are just a few articles about indie authors who went on to secure traditional book deals:
How to become a confident, professional self-publisher
1. Decide what suits YOU and YOUR BOOK and YOUR AUDIENCE
They are taking different approaches to book formats and marketing methods, to suit their individual author platforms, and their target audiences.
Formats you can choose from:
- POD paperback (Print On Demand)
- Offset press
- Online courses
- ????? Whatever you can think of! Be creative.
Marketing options you can choose from:
- Social media: Twitter, Facebook, Pinterest, Google+ etc etc etc
- Book reviews — not so much at the Courier Mail but with online reviewers like Goodreads and people who blog book reviews
- Public speaking
- Radio, television, press releases
- Arts events, craft markets
- ?????? Be creative!
- To register as a publisher and secure ISBNs: http://www.thorpe.com.au/en-AU/products/servident_isbn.shtml
- “Legal Deposit” with the National Library of Australia: http://www.nla.gov.au/legal-deposit
- Cataloguing in Publication — for books that are suitable for libraries: http://www.nla.gov.au/cip
- How to register your copyright in the USA (not compulsory but does help you prove you were the author, if your copyright is infringed): http://www.copyright.gov/eco/
How to publish the actual books:
- To publish ebooks direct to Amazon’s Kindle platform: https://kdp.amazon.com/self-publishing/signin
- To publish paperbacks via Print On Demand globally via Amazon and CreateSpace: https://www.createspace.com
- To publish paperbacks via Print On Demand with Lightning Source: https://www1.lightningsource.com/default.aspx
This is the Lightning Source cover generator: http://www1.lightningsource.com/covergenerator.aspx
Their cover templates will contain the ISBN barcode. CreateSpace will also generate a barcode for your own ISBN on your cover when you print with them.
My four favourite writing and self-publishing blogs:
- Joanna Penn — self-publishing and writing tips: http://www.thecreativepenn.com
- Joel Friedlander — cover design tips and templates for books: http://www.thebookdesigner.com
- Molly Greene — social media and blogging: http://www.molly-greene.com
- Michael Hyatt — platform development: http://michaelhyatt.com
2. Decide what to DELEGATE
- If you have a business case for your book, it can be worth spending money.
- If you are doing it as a hobby or a passion or an experiment, try to keep spending to a minimum until you know whether it is going to take off or not.
- “Delegate” does not have to mean “pay for”… who can you ask to help you? A teenager who could do your website? (They’re not called Digital Natives for nothing!) A teacher who could help you with copy editing? You also might have skills you could exchange with someone — do something they need, in order to receive help with part of your project.
3. Focus on the QUALITY OF THE WRITING
Good “beta readers” are a powerful force in your publishing journey that can put your self-published work up there with the quality of the trade paperbacks.
The following articles give you some more details on what beta readers do, and how to find them.
- Join a local writer’s group
- Go to writing seminars (especially QWC!)
- Visit writing blogs and interact
- Check out various social networks
- Join Twitter
Two of my own beta readers are people I met on Twitter, and I strongly recommend it as the most useful social network for meeting other writers. Check out these articles:
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If you enjoyed my presentation and would like to provide a couple of lines of testimonial, I’d love to include it on my upcoming Speaking page — with a link back to your blog or website, if you have one. Just write what you found useful, and email it to me at email@example.com (or if you are a subscriber to my email list, just hit Reply). Thank you to those who choose to do this — it’s a big help to me! 🙂
I wish you the best of success as you make your way to becoming a published author! 🙂