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You are here: Home / Book Marketing / Twitter for Writers & Editors

Twitter for Writers & Editors

By Belinda Pollard 20 Comments

Just the other day, I was asked to share some links to my articles about Twitter. So I thought I’d gather them into one place here, to make it easier for people to find.

I am NOT the world’s greatest expert on Twitter. I have, however, been using it as both a writer and an editor since 2011, and it has changed my life. (Sounds like an infomercial, doesn’t it – but it’s true. 😉 )

bigstock-A-Pair-Of-Parrots-44251768-web

The way it has changed my life is through the connections formed with other writers and editors. Yes, a seemingly-trivial social network can actually allow us to form real and lasting relationships where people help and encourage one another in practical ways.

Which submarine are you?

Let me tell you a story that illustrates how different writers and editors approach Twitter:

In the 90s movie The Hunt for Red October, Sean Connery plays a Russian submarine captain who decides to defect to the west… taking with him an extraordinary sub (named Red October for the Russian revolution of 1917).

The Red October can move silently through the water. This makes it undetectable to other subs.

They can’t hear it.

But Red October can hear them.

So when Sean’s compatriots have to find him and sink him, they make a lot of noise in an attempt to basically “herd” Red October into an ambush. They don’t listen AT ALL. They just make an absolute din.

The “good guys”, however, figure out a new way to “hear” Red October, locate the sub, communicate, and make friends.

I see so many writers & editors on Twitter who are banging out endless noise about their books and services, and never actually listening.

The good guys on Twitter are the ones who figure out a way to hear others and make friends.

Naturally, you are welcome to take whatever approach you prefer on Twitter — so long as you don’t violate Twitter’s terms of service, of course.

But believe me when I say that if you take the Torpedo Approach to hunting down the people who might possibly buy your books or services, then the people who follow you will mostly be others doing the same thing who are also not listening. You might end up with thousands of followers, but very little engagement.

When we bang on endlessly, sellsellsellsellsell, our followers feel like the poor old Red October being herded into an ambush. But they won’t actually sit there waiting to be torpedoed into buying whatever it is we’re selling. They quietly unfollow us and disappear.

My bad example

I have had to decrease my involvement on Twitter a little over the past 6 months, due to stuff going on with my work and personal life. The engagement I’m receiving from others has also dropped as a result, which is no surprise. (Although I still do get some lovely interactions.)

Thankfully, a lot of my gang are kind and patient, and might still be there for me when I finally get my social-media life back under control again. 🙂

In the meantime, I try to add some value by at least tweeting good content when I can, and keeping up tweets about my past blog posts. (New followers haven’t read them yet, and they seem to find them handy.)

If you’re having a hard time with your social media management just now, be kind to yourself! It’ll sort itself out.

The Twitter roundup

These are some of my past articles about Twitter, gathered into one place. Again, these are the learnings of a fellow traveller, not the Utterances of a Guru!

Each link will open in a new window or tab, so that you don’t lose your place on this page.

Twitter for Writers: Make friends, not sales (Image via Bigstock)

Twitter: Two Golden Rules

I’ve put this article first because it’s basically my Twitter manifesto: Make friends, not sales.

This is how I try to operate on Twitter, and I’ve seen it work for many other people. I’ve addressed it to writers, but it works for editors too. The principles are the same.

twitter-2Why emerging authors need Twitter

I joined Twitter in 2011 because I thought I had to. I had no clue what it was all about, or how it could possibly help me. I mean, how can you communicate anything useful in 140 characters?? But everyone said, “You MUST be on social media.” So I put on my Earnest Face, furrowed my brow, and got started (nervously). A few months later the penny had finally dropped, and I had discovered what Twitter was for. That’s when I wrote this post.

I would add that for editors, Twitter is a great place to hang out because you can befriend and help writers as well as other editors.

bigstock-Group-of-small-chicks-Isolate-56428997sqTwitter for Writers (and editors): 7 Quick Tips

This one adds a few more things I’d learned (sometimes, the hard way) after being on Twitter a couple more years.

One thing I discovered as time went on was that a smaller following could actually be quite powerful. If you have a smallish set of followers and feel pressured to get lots more, you might find this interesting.

Auto-DMs seem to make people really cranky! (Image via Bigstock/olly2)

How NOT to annoy your Twitter followers

As in any social setting, there are certain behaviours that are just not the done thing. It’s like getting into a crowded elevator and facing the people instead of the doors. Somewhere along the way, we learn that, but little kids don’t know.

And the worst of it is that Twitter newbies are doing socially-awkward things all the time because they went to a seminar that told them that’s exactly what they should do! From sending automated Direct Messages to telling people how many new followers/unfollowers you got today, the classics are all here… with some suggested solutions.

clock1Beginner Twitter for busy authors (& editors) in one hour per week

I initially wrote this one for a very busy client of mine, who needed to get active on Twitter but just didn’t have enough hours in the day. It’s a “bare minimum” type of strategy, but it will still actually work. It’s a way to build a Twitter presence slowly over time.

bigstock-Who-Are-You-40494181The start of a great Twitter profile

This one is all about how to choose your username… and how to change your username if you made a bad choice the first time!

My approach is to use your own name if you possibly can (or the name you write under, if you’re an author with a pen name). That won’t be suitable for absolutely everyone, but it’s a solid choice in this day of “being yourself on the internet”.

Writing a great Twitter bio

Am I the only one who finds this hard?? I think not! But the good news is that if you can’t be scathingly brilliant in the few words we’re allowed, there are at least some basics you can be sure to include. The most important thing is to think about what will help people relate to you as a human being. Scathingly brilliant can come later. 😉

What are your experiences on Twitter? Has it helped you? Or are you just getting started, and wondering where to go from here? I’d love to hear your thoughts.

[added] Bonus content

Some of my commenters are mentioning my new book trailer for my mystery/thriller Poison Bay, which I included in my email newsletter. I asked them if they’d like me to write an article about how I made it, to give them ideas. So you know what we’re talking about, here’s the trailer!

Featured image copyright Bigstock/soulxray

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Filed Under: Book Marketing

About Belinda

Belinda Pollard is an Australian publishing consultant, IPEd accredited editor, podcaster & writing coach. She is also an award-winning author & speaker, who hates housework, but loves wilderness, dogs and chips. Read More


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Comments

  1. Marianne Wheelaghan (@MWheelaghan) says

    July 29, 2015 at 1:51 am

    Hello Twitter friend 🙂 Your posts are always full of sound, downright helpful advice and this is no exception – except it’s possibly even fuller than usual, which is a bonus! And I laughed out loud (again!) when I came across my tweet about Food of Ghosts! Thanks for being such a generous twitter friend 🙂 I really like twitter, although I’ve not been using it much recently because life got too busy. I am feeling my way back into it now and so this post is very timely for me. Of all the social media i use ( hem, which is not much!) i like Twitter the most because it seems so easy to use and i’ve made the nicest friends through it. Now, time for some some home truths. Despite having read your blog posts about how to use twitter, I’ve never sent a “scheduled tweet” and don’t use HootSuite **blushes**. Time to start I think – but one question: do you think Hoot suite is better than Tweetdeck? By the way, I love the trailer … like the book it pulls you in and grabs you and keeps you. Lovely. I look forward to hearing how you went about making it. Thanks again, Belinda 🙂

    Reply
    • Belinda Pollard says

      July 29, 2015 at 8:05 am

      Hi Twitter friend, yourself. 🙂 I know what you mean about life getting too busy. It does that sometimes. Be kind to yourself, is my advice!

      I wouldn’t worry that you haven’t sent scheduled tweets. They are definitely not compulsory. I just use them to send my previous blog posts, and to space out tweets around the 24 hours, instead of sending them in one big clump. (Big clumps tend to overwhelm the feeds of people who only follow a few. I don’t want to drown them.)

      I currently use both Hootsuite and Buffer. Haven’t tried Tweetdeck, but I bet it’s fine too. Don’t be afraid to try one and then if you don’t like it, try another. I used to think I had to be on just one, but I’m glad I’ve got the two now, and I use them in slightly different ways (Buffer for articles I find; Hootsuite to RT people who’ve tweeted my links.)

      And have fun with it! 😀

      Reply
  2. Leslie Loftis says

    July 26, 2015 at 9:26 am

    “Thankfully, a lot of my gang are kind and patient, and might still be there for me when I finally get my social-media life back under control again.” Yep. We will. And we will again feel a connection because some of us have been going through the same thing. Can’t do it all all of the time.
    And love the HFRO analogy.

    Reply
    • Belinda Pollard says

      July 26, 2015 at 2:47 pm

      Thanks Leslie! It’s wonderful to be part of the same gang with you. 🙂

      Reply
  3. Jeni Lewington says

    July 26, 2015 at 4:20 am

    Hi Belinda
    Yet another fantastic blog post 🙂
    Thanks
    Jeni

    Reply
    • Belinda Pollard says

      July 26, 2015 at 6:47 am

      Thanks Jeni! 🙂

      Reply
  4. Lillian says

    July 26, 2015 at 1:27 am

    Love the trailer. Very evocative. Beautiful yet threatening–sending just the right amount of shivers down your spine. Particularly like the fact that it is not overloaded with information.

    Please do a post on how you put it together.

    Reply
    • Belinda Pollard says

      July 26, 2015 at 6:47 am

      Thank you Lillian. Your comment has similarities to Elldee’s (above), even though you hadn’t seen each other’s comments at the time. So it sounds like a topic I need to cover.

      Reply
  5. L. Darby Gibbs says

    July 26, 2015 at 12:15 am

    Hello Belinda, Elldee here,
    Loved your book trailer, all the right elements. I have made a few myself, but I always feel I have too many pieces. I think a post on how you made your choices on what to include would good.

    Reply
    • Belinda Pollard says

      July 26, 2015 at 6:46 am

      Thanks Elldee, I’ll put it on the list. 🙂

      Reply
  6. David says

    July 25, 2015 at 10:54 pm

    HI Belinda –

    Great article. HFRO is one of my favorite movies and a major reason why I went into submarines! Submarines and twitter, what a great comparison.

    David

    Reply
    • Belinda Pollard says

      July 25, 2015 at 11:12 pm

      Thanks David. Verify range to target; one ping only. 😉

      Reply
  7. Susan says

    July 25, 2015 at 10:53 pm

    Belinda, I love your promo video, a great message and gorgeous scenery. I bought your book sometime ago and had it in my Kindle and just last week I started to read it and i can’t wait to find time to read it, I think this is a one sitting read and from what I can gather so far, the video is right on. I feel a little bit like a fan club but I also love your blog and website very easy to read and informative. I am on the brink of self publishing my first novel and I am currently on overload, if you know what I mean. Finding an article like the article about Twitter that is easy to read, absorb and put into practice is like gold to me. Thank you

    Reply
    • Belinda Pollard says

      July 25, 2015 at 11:11 pm

      Susan, I know EXACTLY what you mean about being on overload as you prepare to self-publish. I was in the same boat, last December. It’s overwhelming and intimidating, but also the most wonderful adventure. I blogged for Molly Greene about just how hard I found it: http://www.molly-greene.com/beat-the-fear-of-selfpublishing/

      Thanks so much for your feedback on my book trailer and my book too. 🙂 🙂 🙂

      Reply
      • Susan Jennings says

        July 28, 2015 at 8:11 am

        Belinda, I think it was as a result of your blog on Molly Greene’s site that prompted me to purchase your book. And your advice was very helpful. I’m progressing quite quickly, after I filtered out the information that was not pertinent to my publishing task.

        Reply
        • Belinda Pollard says

          July 28, 2015 at 9:48 am

          Well done, Susan. I’m so glad to hear the stories from my own experience helped you. Makes it all worthwhile!

          Reply
          • Susan Jennings says

            August 1, 2015 at 10:17 pm

            Belinda, I’m having a little chuckle at myself because as mentioned I am starting the self publishing process and there is so much to do. But I am halfway through Poison Bay and I can’t put it down. 🙀. It’s a holiday weekend here in Ottawa, Canada, so guess what I’m doing?

          • Belinda Pollard says

            August 1, 2015 at 11:00 pm

            Oh, that’s wonderful, Susan! Thanks so much. I hope you enjoy the second half as much as I enjoyed writing it. 🙂

Trackbacks

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