Hello! I’m Belinda Pollard, the owner of Small Blue Dog Publishing.
I help people change the world, one word at a time.
Welcome to my blog. Make yourself at home.
About YOU
You’re here because we both love books, writing and publishing.
- You want to write… a novel, or a how-to book, or a memoir.
- You want to fix a problem, or help people, or share your imagination with friends you haven’t met yet, or become a renowned author, or win awards, or change the world, or even just share your memories and wisdom with coming generations of your family.
- You want to make your book good enough to catch the eye of a publisher or literary agent.
- Or you want to self-publish a book so excellent no one can tell you did it yourself.
- Or you are a fellow editor, and you want to improve your online presence and grow in skill and confidence.
I want to help you do these things, and that is why I write this blog.
Need some practical, professional help with your writing or publishing? Click here to Hire Us!
Need some free tips? START HERE to find your way around the blog…
A selection of my most popular blog posts.
- Beta readers: What are they, and where can you find some?
- Blogging: How to build an online audience without enslaving yourself to your website.
- Editing your own book: What to do when you’ve finished the first draft.
- Memoir: Truth, fiction, or something in between?
- Social media: Twitter for writers — two golden rules.
- For editors and writers: Why are book editors so expensive?
I write this blog to a standard, rather than a schedule, so you will find that sometimes there are gaps between posts. Subscribe to be notified by email when a new article is published, and to receive notification of relevant offers.
About me
I help people change the world, one word at a time.
- I’m a world traveller based in beautiful, sub-tropical Brisbane, Australia.
- I began as a journalist, became a specialist book editor in the mid-90s, and a freelance publishing consultant in the early 2000s.
- I coach writers who are working out how to get their book together, and make it sing.
- I’m also a speaker and love presenting practical workshops for writers, and inspirational speeches for readers.
My credentials
- Accredited Editor (AE) through the Institute of Professional Editors
- Degree in Communication (QUT, Brisbane) learning writing, editing and layout for mass media
- Award-winning former journalist
- Honours degree in Theology (Moore College, Sydney)
- 20+ years in books and publishing, including both traditional and self-publishing
- Editor of dozens of books, some of which have been reprinted multiple times, translated into other languages, become bestsellers, or won awards both in Australia and internationally
- Consultant and coach to many authors and self-publishers, especially in inspirational memoir, self-help, psychology, theology and non-fiction
- Multi-award-winning author of light memoir and fiction
- Personal experience of the unique fears, challenges and opportunities encountered in today’s self-publishing
- Lots of life experience!
My own books
I’m a writer as well as an editor. I know exactly what it’s like to be a writer in this strange new world — from the inside!
- My latest book, a labour of love, is Use the Power of Feedback to Write a Better Book – based on my experience as both writer and editor.
- My light memoir, Dogged Optimism: Lessons in Joy from a Disaster-Prone Dog (2015), is about my fraught-but-funny life with the Small Blue Dog.
- Book 1 in my Wild Crimes series, Poison Bay (2014), won a Varuna Fellowship.
- My Bible meditations have been published by Scripture Union UK since the late 90s.

For a simple, easy-to-read explanation of ways to use writing feedback, check out my info page for Use the Power of Feedback to Write a Better Book
Other links
- Read my full qualifications and career profile on LinkedIn
- Follow me on Twitter
- My author blog: belindapollard.com
- My website for Christians who write for mainstream readers: gracewriters.com
- Amazon Author page
- My Facebook page
- My Instagram profile, if you like trees and the sky!
- My dog’s Instagram profile (no, I don’t resent the fact that he’s more popular than I am.) (Well, not much.)
As seen…
Why the funny name?

Killarney Pollard the Small Blue Dog, threat to big dogs everywhere, and inspiration for my book Dogged Optimism: Lessons in Joy from a Disaster-Prone Dog.
The business was originally known as Write Angles, but no one could spell it.
I noticed people naming their companies after yachts and racehorses. I don’t have a yacht or a racehorse, but I do have a dog. I thought: “Maybe I could name it after my dog?”
My dog’s name was Killarney.
No one could spell that, either.
So I decided on Small Blue Dog, after the company’s blue-and-tan Aussie terrier cheerleader.
It’s a weird name, which hopefully helps you remember it!
And I like the way the name captures the agile nature of our small team. As the old saying goes, it’s not the size of the dog in the fight that counts, it’s the size of the fight in the dog.
Killarney Pollard has now passed the baton to our new mascot and security manager, Rufus the medium red dog, but the company continues to be named in her honour.